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Saturday, December 18, 2010
Ceremonies dedicated to the event, held June 11 - exactly on this day, half a century ago, 11 June 1959 in the small shop in Los Angeles was founded and started the company American Honda Motor Co., Inc. The anniversary was celebrated in the city of Torrens, California, where now the headquarters of American Honda.
"Tens of thousands of buyers in America who chose Honda products in the past and chose her in the present - these are those whom we wish to express our deepest gratitude - for the faith in the quality provided by our company, for commitment to the brand," - said President and Executive Director of American Honda Ivamura Tetsuo (Tetsuo Iwamura). "Now, in the face of new challenges, we affirm our desire to fully meet the expectations of our customers and society as a whole", - he added.
In 1959, Honda of America, beginning with sales cost Honda 50 motorcycle, and since then has been the initiator and active participant in advancing new technologies to market. For example, in 1974, Honda became the first company that has managed to create a car that matches the U.S. Clean Air Act (US Clean Air Act), and in doing so without the use of a catalyst - it was a car Honda Civic CVCC.
In 1977. Honda Civic car was the first car, led the official U.S. list of most economical cars. Honda was also the first Japanese manufacturer to start production of motorcycles (in 1979). And cars (in 1982). Directly in the United States. It was opened the plant in Merrisville, Ohio.
In 1986. Honda the first Japanese company established a special segment Luxury car brand to the U.S. market - a brand Acura. The first hybrid gas-car, which began mass producing in the United States, was also a brand Honda - Honda Insight in 1999. Finally, in 2002. the first car with a hydrogen engine, which received a government certificate in the United States, also became the car of Honda - Honda FCX.
Now the American Honda employs about 27 thousand people who worked on the design, development, manufacture, sale and maintenance of equipment under brands Honda and Acura, including automobiles, motorcycles, ATV, hydrocycles, power equipment and light aircraft.
A Honda is now operating 10 plants manufacturing cycle in the U.S. and two more under construction. In addition, work on 14 research centers and 12 regional sales and service centers throughout the country. American Honda suppliers network consists of 545 companies in 34 U.S. states.
American Honda in time became the first overseas branch of a Japanese company. She later appeared 11 years after Japan was founded by then a very small motorcycle company Honda. Starting conquer the American market, Honda quickly became the most popular and well-selling brand in America.
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